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Apr 20, 2024
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MKTG 3230 - Social Media/Mobile Marketing and Analytics
Emphasis on using social and mobile mediums for marketing purposes. Particular focus on key performance indicators, developing and implementing social media plans, marketing applications of mobile phenomena, and analytics for optimizing performance in each medium.
Credit Hours: (3)
Restriction(s): Marketing major
Prerequisite(s): MKTG 3110 with grade of C or above
Most Recently Offered (Day): Fall 2020, Spring 2020, Fall 2019
Most Recently Offered (Evening): Fall 2019, Spring 2019, Fall 2018
Schedule of Classes
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