Dec 02, 2021  
Undergraduate Catalog | 2020-2021 
    
Undergraduate Catalog | 2020-2021 Previous Edition

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MKTG 3220 - Digital Marketing and Web Analytics


With technological advances, it is essential and imperative to understand the capabilities of the most commonly used analytical tools in order to make informed decisions. This course covers important techniques in marketing analytics with a focus on marketing analytics applications. It is structured to analyze data through case studies and hands-on exercises either as homework/assignments or in-class exercises.  Key concepts are learned from a variety of activities including lectures, class discussions of assigned cases, individual exercises, and a team project. This course is useful for students who are interested in learning analytical techniques with an emphasis on digital marketing.

Credit Hours: (3)
Restriction(s): Marketing major
Prerequisite(s): MKTG 3110  with grade of C or above
Most Recently Offered (Day): Course has not been offered at this time in the past 3 years
Most Recently Offered (Evening): Course has not been offered at this time in the past 3 years


Click here for the Fall 2021 Schedule of Classes

Click here for the Spring 2022 Schedule of Classes




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