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Apr 19, 2024
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MBAD 6273 - Branding and New Product Ideation
A strategic approach to branding, building new brands, measuring brand strength and equity and the management of existing brands and brand extensions. Understanding of new product development and the launch process for a new market offering or extending an existing market offering.
Credit Hours: (3)
Prerequisite(s): MBAD 6270 .
Most Recently Offered (Day): Course has not been offered at this time in the past 3 years
Most Recently Offered (Evening): Fall 2019, Fall 2020, Fall 2021
Schedule of Classes
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