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May 14, 2024
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COMM 3246 - PR Strategy
Credit Hours: (3)
This course focuses on the planning, problem-solving, and management skills required in the contemporary practice of public relations. Students will analyze a variety of public relations models and will learn to develop problem statements, goals, objectives and tactics, identify and research target publics, and evaluate strategic program results.
Prerequisite(s): Communication Studies major and COMM 2145 .
Schedule of Classes
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