Apr 19, 2024  
Undergraduate Catalog | 2015-2016 
    
Undergraduate Catalog | 2015-2016 Previous Edition

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MKTG 3110 - Marketing Concepts


Credit Hours: (3)

Designed to acquaint the student with the marketing concept, various aspects of the marketing-external environment interface, and interrelatedness with other functional areas. Provides marketing majors with a foundation for further study, while offering non-marketing majors a survey of marketing’s function in business organizations.

Prerequisite(s): ACCT 2121 , ACCT 2122 , ECON 2101 , ECON 2102 , INFO 2130 , MATH 1120 , and STAT 1220  with grades of C or above; Junior standing.


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