Oct 20, 2021  
Undergraduate Catalog | 2020-2021 
    
Undergraduate Catalog | 2020-2021 Previous Edition

Department of Marketing




The undergraduate program of study in the Department of Marketing leads to a Bachelor of Science in Business Administration (B.S.B.A.) degree with a Major in Marketing.  This major offers a curriculum suitable for students who are: (1) preparing for positions in both profit and nonprofit organizations where specialized skills in marketing are required, (2) planning to operate their own businesses and want to know how to utilize marketing, and (3) seeking a strong marketing background at the undergraduate level prior to undertaking graduate studies.

The study of marketing provides students with an opportunity to prepare for various careers including marketing management, product and brand management, sales, advertising and promotions management, digital and social media marketing, retailing, business-to-business marketing, and global marketing.  The Department of Marketing offers two different concentrations for marketing majors:  

  • Marketing Concentration - designed for students with an interest in qualitative marketing management and strategy
  • Marketing Analytics Concentration - designed for students with an interest in big data-based quantitative marketing to generate valuable marketing information

The Department of Marketing faculty also participate in various graduate programs (including the MBA and DSBA programs) and executive education programs.


Programs

    Majors